Visit: YT Industries Mill

This Week’s Stop: YT Mill, San Clemente

We dropped by the YT Mill in San Clemente—YT Industries’ customer experience center and a full-on immersion into the brand’s bold, German-born MTB attitude. Strategically planted in SoCal’s mountain bike mecca, the Mill is a smart move for the direct-to-consumer brand. It lets curious riders throw a leg over a YT and see what the hype is all about—on real trails, not just a parking lot.

You can book demo rides on the full current lineup and hit legit singletrack just minutes from the door. Think Canyon’s Carlsbad showroom, but with dirt closer and a vibe that leans harder into the send-it lifestyle.

What really sets the Mill apart? The crew. These aren’t just sales folks—they ride the bikes they sell. That’s a huge difference from your average shop floor.

Make a day of it. We suggest taking their newly launched Decoy SN. TIP: when booking your demo ride, enter your height and weight and they will help select size and setup suspension shock pressure to your recommended settings.

🚴‍♀️ Ride with them? [Ride schedule here]